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Wunderman - Toronto

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FIFA 14
COLOMBIA

FIFA 14 Live TV Takeover

Announcing the new FIFA 14 with Colombian soccer teams and players
  1. CHALLENGE

    For the first time ever, FIFA 14 featured Colombian soccer teams and players.

    To let people know, we hijacked a classic face-off match between Atletico Nacional and Millonarios FC.

  2. WORK

    We asked four gamers to watch a live broadcast of the league’s most important football match.

    Using Xbox controllers, the gamers recreated the live football highlights in FIFA style. Then, when the TV audience least expected it, we interrupted the live broadcast and substituted our FIFA 14 gameplay.

  3. RESULTS

    • Massive national media coverage
    • 220% increase in sales over prior year
    • Won the Gold Cannes Lion
    • 15 more awards & nominations
XBOX Sports Marketing Case Study - Wunderman

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