Wunderman CMO Jamie Gutfreund On Why Nobody Settles for Average
Remember the slogan, “Things Go Better with Coke?” Today, those things are coffee and first-party data.
In a recent study, 59% of marketing leaders revealed that they’re not happy with their marketing investments. This is because treating people as individuals is not merely about data and a sophisticated martech stack; it requires a new mindset and requires you to do these three things: know your audience, speak their language, and understand their world.
Read Wunderman global chief marketing officer Jamie Gutfreund's POV on why nobody settles for average via The Drum.