Carnival Cruise Line Names Wunderman CRM Agency of Record
NEW YORK, December 17, 2018: Wunderman, a WPP company, has been named CRM agency of record for Carnival Cruise Line. Wunderman has earned the CRM business after a competitive national search and will begin working with Carnival Cruise Line immediately.
In addition to handling the day-to-day CRM responsibilities, Wunderman will work closely with Carnival Cruise Line to continue to drive effective go-to-market approaches that utilize consumer-centric strategies and the high degree of engagement that characterizes Carnival brand loyalists and new-to-cruise prospects. From researching and analyzing Carnival consumers' preferences, attitudes and behaviors to understanding their effect on a variety of campaigns, Wunderman's scope will be wide-ranging.
On earning the account, Helder Santo, president of Wunderman’s New York office, said: “Carnival has all of the attributes of a great client. The company has strong brand recognition and a smart business model, as well as a talented and creative team making Carnival a terrific culture fit for us. Carnival also has an amazing reputation for building experiences that focus on the consumer. Wunderman’s deep expertise in data, technology and creative coupled with Carnival’s mastered ability and passion for delivering the best-in-class experiences for their consumers, makes this a winning partnership.”
“CRM is a fundamental and crucial part of our company's data gathering efforts," said Penny York, director of CRM and e-commerce marketing at Carnival Cruise Line." With the help of Wunderman's driven and carefully curated team of professionals, we're incredibly excited to take our advertising, marketing, business, and creative efforts and successes to the next level and to streamline our in-house processes through meaningful changes and improvements."
Founded in 1972, Carnival Cruise Line is one of a portfolio of cruise brands operated by the world’s largest ship operator, Carnival Corporation & plc. Headquartered in Miami, Carnival Cruise Line operates more than 1,800 voyages annually across their 26-ship fleet, offering three to 24-day voyages. Carnival Cruise Line employs nearly 40,000 team members and carries more than 5.2 million passengers a year.